A Roll of Proud History, a Personal Feeling
Breitling has an indissoluble bond with the automotive industry for many years. Its airborne on-board timer, introduced as early as 1931, is also designed for use in car dashboards. Not only that, there is a personal feeling between Bentley and Breitling that dates back 70 years. Inventor of the second far-sighted independent timing button, the third generation of the brand’s founder, Willy Breitling, also a loyal owner of Bentley. Since the late 1940s, it has often been seen that this fashionable watchmaker drove one of his many Bentley cars between Geneva and La Chaux-de-Fonds.
Bentley Goes to Le Mans
Bentley is not only known for its luxury road cars, but also has a brilliant history of racing. Between 1924 and 1930, the famous “Bentley Boy” once won the 24 Hours of Le Mans. Moreover, this success does not stop just in the past. In 2003, Bentley returned to Le Mans and took another runner-up. At this year’s world-renowned endurance event, Breitling was not only fortunate to be the main sponsor of the Bentley team, but also created a limited edition “Bentley Le Mans” chronograph to celebrate the event.
Breitling and Bentley: both Elegance and Luxury
Breitling has long been known for its sturdy “professional wristwatch”, but it has also created many elegant and luxurious watches with a wider audience. On the occasion of Breitling and Bentley’s intensive exploration of how to write a new chapter in partnership, these two classic brands are looking forward to sharing all kinds of sophisticated new products with all the friends, and once again making a self introduction to the eyes of exquisite people around the world.
Breitling is proud to announce a new chapter in cooperation with the famous British luxury car manufacturer Bentley. The cooperation between the two brands began in 2003. At the time, Breitling was the first watch manufacturer to design a car timer for the Bentley flagship Continental GT.
Georges Kern, CEO of Breitling, is excited to continue his collaboration with Bentley. He said: “Bentley and Breitling have a highly consistent value. Both brands are known for their quality, performance and excellent design, and they are able to create a strong historical heritage in their respective fields. It is even more gratifying to write a new chapter on the history of the relationship.”
While celebrating the long-term relationship with Bentley, Breitling announced that it will add the Bentley Special Edition to its existing core product line, rather than just launching a separate Breitling for Bentley. Among the various extraordinary watches that are planned to be launched, the first one to be launched is the Premier B01 Chronograph 42 Bentley Steel Green AB0118A11L1X1. With an amazing 70-hour power reserve, this watch features the Breitling flagship homemade 01 movement and is unobstructed through a unique transparent back with a metal Bentley logo. The series of timepieces also have the engraving seal of the word “Bentley”, which was inspired by the 1929 Bentley “Blower” instrument panel with supercharged power.
This watch has a striking British racing green dial with a matching British racing green leather strap or steel bracelet. The two sub-dials in sharp contrast to the dial are at 3 o’clock and 9 o’clock, and the date window is at 6 o’clock.
Bentley will celebrate its 100th anniversary in 2019, and Breitling plans to launch a special limited edition timepiece to pay tribute to the history of its partners’ century-old luxury car manufacturing.
In 2002, Adrian Hallmark, the Bentley sales and marketing director, signed a cooperation agreement with Breitling on behalf of the brand. He has become the chairman and CEO of Bentley. He said: “The long-lasting cooperation between Bentley and Breitling is a brilliant example. It shows us how the two brands that are cherishing each other make the two sides in a reliable way. The performance is icing on the cake. As the 100th anniversary celebration approaches, we certainly have to commemorate the success of the past, but more importantly, we must look forward to the future with enthusiasm for innovation. We have the same technology and exquisiteness as we do with Breitling. Craftsmanship and pioneering spirits will undoubtedly add confidence to our path ahead.”